Open AccessAdvance selling decisions with overconfident consumers
Author(s) -
Li Y,
Miyuan Shan,
Michael Z. F. Li
Publication year - 2015
Publication title -
journal of industrial and management optimization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.325
H-Index - 32
eISSN - 1553-166X
pISSN - 1547-5816
DOI - 10.3934/jimo.2016.12.891
Subject(s) - overconfidence effect , valuation (finance) , risk aversion (psychology) , loss aversion , microeconomics , business , economics , marketing , expected utility hypothesis , financial economics , psychology , finance , social psychology