Open AccessThe optimal production and sales policy for a new product with negative word-of-mouth
Author(s) -
Xiaoming Yan,
Ping Cao,
Minghui Zhang,
Ke Liu
Publication year - 2011
Publication title -
journal of industrial and management optimization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.325
H-Index - 32
eISSN - 1553-166X
pISSN - 1547-5816
DOI - 10.3934/jimo.2011.7.117
Subject(s) - word of mouth , profit (economics) , production (economics) , product (mathematics) , microeconomics , computer science , economics , advertising , business , mathematics , geometry