Open AccessA review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
Author(s) -
Raphael Damm,
Carlos Rodríguez–Monroy
Publication year - 2011
Publication title -
intangiblecapital/intangible capital
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.246
H-Index - 14
eISSN - 2014-3214
pISSN - 1697-9818
DOI - 10.3926/ic.2011.v7n2.p261-279
Subject(s) - customer lifetime value , customer profitability , customer equity , customer retention , customer advocacy , marketing , profitability index , business , customer intelligence , customer knowledge , customer to customer , voice of the customer , customer delight , service quality , finance , service (business)