Open AccessStrategic Orchestration as a driver to create shared value
Author(s) -
Maite Ibarretxe
Publication year - 2019
Publication title -
harvard deusto business research
Language(s) - English
Resource type - Journals
ISSN - 2254-6235
DOI - 10.3926/hdbr.219
Subject(s) - orchestration , value (mathematics) , isolation (microbiology) , business , knowledge management , creating shared value , process management , public relations , computer science , political science , corporate social responsibility , art , musical , machine learning , microbiology and biotechnology , visual arts , biology
The purpose of this article is to provide an enhanced approach on how organisations and individuals can create shared value through strategic orchestration or collaborative innovation, to help create system change.The world’s most vital systems are facing unprecedented challenges that will require a new level of thinking and doing to solve them. How to apply it to our own system in practice? Studies show that after having identified the need for innovation, orchestration enhanced with a shared value approach aims to be a strategy for organisations to provide new value propositions to the market that cannot be delivered in isolation while addressing a societal need. Social needs still represent the largest unserved opportunities. Some nowadays examples are SmartMobility solutions and Microfinance institutions, where technology plays an important role. It is fascinating to see new innovations increasingly addressing a societal need while bringing a new offering to the market.