Open AccessCase study analyzing the relationship between the degree of complexity of a product page on an e-commerce website and the number of unique purchases associated with it
Author(s) -
Nuria Puente Domínguez
Publication year - 2019
Publication title -
harvard deusto business research
Language(s) - English
Resource type - Journals
ISSN - 2254-6235
DOI - 10.3926/hdbr.144
Subject(s) - product (mathematics) , e commerce , context (archaeology) , web page , business , value (mathematics) , marketing , advertising , computer science , world wide web , mathematics , paleontology , geometry , machine learning , biology
How are effective product pages designed for an e-commerce website? In the current economic context, Spanish companies must be able to justify all their investments. Therefore, so that they can compete effectively and obtain competitive advantages, they must know which elements generate value for the organization. This research analyzes the relationship between the degree of complexity of the product web pages and the number of unique purchases associated with them. The objective is to determine the most effective e-commerce merchandising strategies and techniques to help the companies in the food sector make the right strategic decisions, allowing them to increase the sales of their e-commerce websites. A case study research technique is used, the results of which conclude the importance of the visual aspects of the product web pages.