Open AccessImpact of Customer Relationship Management on Brand Equity: Medical Tourist Perspective
Author(s) -
Fayez Bassam Shriedeh,
Noor Hasmini Abd Ghani
Publication year - 2016
Publication title -
research journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2152-0437
pISSN - 1819-1932
DOI - 10.3923/rjbm.2017.28.38
Subject(s) - tourism , perspective (graphical) , business , brand equity , marketing , customer relationship management , equity (law) , advertising , psychology , political science , art , law , visual arts
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