Role of Online Reviews in Hotel Reservations Intention Based on Social Media
Author(s) -
Zhuling Zhong,
Yang Yang,
Mu Zhang
Publication year - 2014
Publication title -
journal of applied sciences
Language(s) - English
Resource type - Journals
eISSN - 1812-5662
pISSN - 1812-5654
DOI - 10.3923/jas.2014.341.347
Subject(s) - social media , advertising , psychology , business , computer science , world wide web
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