Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia | Zendy

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Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia

Author(s) -

Azrin Ali,

Arun Kumar Tarofder,

S. M. Ferdous Azam

Publication year - 2017

Publication title -

asian journal of marketing

Language(s) - English

Resource type - Journals

ISSN - 1819-1924

DOI - 10.3923/ajm.2018.1.11

Subject(s) - neuroticism , psychology , business , advertising , social psychology , personality

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