Open AccessWord of Mouth or Price Matters in Quality Considerations
Author(s) -
Wai Ki Liang,
David Corkindale
Publication year - 2016
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2017.34.43
Subject(s) - word (group theory) , quality (philosophy) , word of mouth , psychology , linguistics , cognitive psychology , business , philosophy , advertising , epistemology
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