Open AccessIdentifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
Author(s) -
Md. Mohsan Khudri,
Nighat Farjana
Publication year - 2016
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2017.13.20
Subject(s) - multivariate statistics , key (lock) , equity (law) , brand equity , business , multivariate analysis , marketing , computer science , political science , machine learning , computer security , law
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