Open AccessSelf Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market
Author(s) -
Abednego Feehi Okoe,
Henry Boateng,
Fidelis Quansah,
Asante Bismark Omane
Publication year - 2014
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2015.27.37
Subject(s) - willingness to pay , identification (biology) , price premium , self esteem , business , psychology , economics , microeconomics , social psychology , botany , biology
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