Open AccessImpact of Country of Origin on Indian Consumers-study of Chinese Brands
Author(s) -
R.K. Srivastava
Publication year - 2014
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2014.54.70
Subject(s) - business , country of origin , advertising , marketing
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