Open AccessInterplay of Brand Origin and Product Origin on Persuasion
Author(s) -
SangWon Lee,
Xin He
Publication year - 2013
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2014.44.53
Subject(s) - persuasion , product (mathematics) , psychology , business , advertising , social psychology , mathematics , geometry