Open AccessConsumers’ Awareness, Perceived Ease of Use toward Information Technology Adoption in 3G Mobile Phones’ Usages in India
Author(s) -
Manivannan Senthil Velmurugan,
Masa Sakthi Velmurugan
Publication year - 2013
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2014.1.23
Subject(s) - usability , business , internet privacy , computer science , human–computer interaction
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