Open AccessResponses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects
Author(s) -
Jing Jiang,
Xiaobo Tao
Publication year - 2010
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2011.17.30
Subject(s) - priming (agriculture) , psychology , advertising , cognitive psychology , business , biology , botany , germination