Open AccessAn Empirical Study on Code Mixing in Print Advertisements in Hong Kong
Author(s) -
Chi-Hong Leung
Publication year - 2010
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2010.49.61
Subject(s) - advertising , mixing (physics) , code (set theory) , code mixing , empirical research , business , computer science , psychology , linguistics , mathematics , programming language , code switching , statistics , physics , philosophy , set (abstract data type) , quantum mechanics