Open AccessThe Strategic Meaning of Ingredient Brands: A Resource-Based Analysis
Author(s) -
Christian Linder,
S. Seidenstri
Publication year - 2009
Publication title -
asian journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1819-1924
DOI - 10.3923/ajm.2010.1.16
Subject(s) - ingredient , meaning (existential) , resource (disambiguation) , business , psychology , knowledge management , computer science , food science , chemistry , psychotherapist , computer network