Open AccessENHANCING INNOVATION CULTURE: THE CASE OF MULTINATIONAL ADVERTISING AGENCY VMLY&R LISBOA
Author(s) -
Rita T. Rocha,
Fernando Ferreira,
Alexandra Milici,
Nerija Banaitienė,
Audrius Banaitis
Publication year - 2022
Publication title -
technological and economic development of economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.634
H-Index - 47
eISSN - 2029-4921
pISSN - 2029-4913
DOI - 10.3846/tede.2022.17311
Subject(s) - multinational corporation , organizational culture , agency (philosophy) , business , promotion (chess) , structuring , competitive advantage , order (exchange) , knowledge management , marketing , public relations , sociology , political science , computer science , social science , finance , politics , law