Open AccessNEWS-BASED SOFT INFORMATION AS A CORPORATE COMPETITIVE ADVANTAGE
Author(s) -
Ming-Fu Hsu,
Te-Min Chang,
SinJin Lin
Publication year - 2019
Publication title -
technological and economic development of economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.634
H-Index - 47
eISSN - 2029-4921
pISSN - 2029-4913
DOI - 10.3846/tede.2019.11328
Subject(s) - computer science , variety (cybernetics) , construct (python library) , competitive intelligence , data science , multidimensional scaling , architecture , competitive advantage , data envelopment analysis , data mining , operations research , artificial intelligence , knowledge management , machine learning , business , marketing , engineering , art , mathematical optimization , mathematics , visual arts , programming language
This study establishes a decision-making conceptual architecture that evaluates decision making units (DMUs) from numerous aspects. The architecture combines financial indicators together with a variety of data envelopment analysis (DEA) specifications to encapsulate more information to give a complete picture of a corporate’s operation. To make outcomes more accessible to non-specialists, multidimensional scaling (MDS) was performed to visualize the data. Most previous studies on forecasting model construction have relied heavily on hard information, with quite a few works taking into consideration soft information, which contains much denser and more diverse messages than hard information. To overcome this challenge, we consider two different types of soft information: supply chain influential indicator (SCI) and sentimental indicator (STI). SCI is computed by joint utilization of text mining (TM) and social network analysis (SNA), with TM identifying the corporate’s SC relationships from news articles and SNA to determining their impact on the network. STI is extracted from an accounting narrative so as to comprehensively illustrate the relationships between pervious and future performances. The analyzed outcomes are then fed into an artificial intelligence (AI)-based technique to construct the forecasting model. The introduced model, examined by real cases, is a promising alternative for performance forecasting.