Open AccessSMART TECHNOLOGIES AND SOCIAL MEDIA IN BUSINESS
Author(s) -
Valdemar Nedvecki,
Rasa Smaliukienė
Publication year - 2020
Publication title -
mokslas - lietuvos ateitis
Language(s) - English
Resource type - Journals
eISSN - 2029-2341
pISSN - 2029-2252
DOI - 10.3846/mla.2020.12430
Subject(s) - business , multinational corporation , social media , marketing , investment (military) , politics , computer science , finance , world wide web , political science , law
In the following article “Smart Technologies and Social Media in Business” is examined how rapid growth of everyday technologies during 21st century has changed user experiences, how business was forced to react and how would we could describe relationship of business and user nowadays. Theoretical and historical information is expanded with quantitative research with the purpose to look how previously mentioned changes influenced business. In these researches are used TOPSIS and EDAS method of evaluation, which showed that not only good financial indicators, but user engagement creates a successful environment for business. The results show that it is often assumed incorectly that the company with the highest turnover is well known and most effecient in creating corporate awareness. While assesing four multinational corporations we found that social media, rather than sales or advertising spend, was a decisive factor in corporate awareness. These results can be used as a basis for planning business investment in technology and marketing campaigns.