Open AccessELEKTRONINIŲ MEDIJŲ SPRENDIMŲ TAIKYMAS FINTECH SEKTORIUJE / APPLICATION OF ELECTRONIC MEDIA SOLUTIONS IN THE FINTECH SECTOR
Author(s) -
Kristina Retkutė,
Vida Davidavičienė
Publication year - 2019
Publication title -
mokslas - lietuvos ateitis
Language(s) - English
Resource type - Journals
eISSN - 2029-2341
pISSN - 2029-2252
DOI - 10.3846/mla.2019.9295
Subject(s) - electronic media , salary , business , media use , advertising , economics , psychology , social psychology , market economy
Interfaces between FINTECH and electronic media has been analyzed in the article. The main activity areas of FINTECH and the electronic media and their distribution are reviewed. The impact of electronic media on FINTECH users is analyzed in the article. The impact of electronic media on FINTECH‘s activities and the consumer is analyzed. Connection between electronic media and FINTECH users are compared. FINTECH sector and e-media in various fields, based on salary, age, as well as e-media are compared with the help of comparative analysis.