Theoretical Analysis of The Use of Social Media in The Enterprise Activity

The purpose of the article is to present the results of analysis of scientific literature on the social media concept and social media classification and provide insights on how the use of the social media can be expanded in business to get the maximum benefits and minimize potential risks. The structure of the article fits for purpose – presents the analysis of the scientific literature, synthesis, comparison, systematization of information and its graphical visualization. The performed analysis allowed to determine possibilities for application of the social media in the enterprise activities and to identify gained benefits. Social media allows enterprises to communicate more flexible and faster both in the outside and inside environment, facilitates customer accessibility, provides opportunity to quickly respond to customer feedback or inform existing and potential customers about new ideas and proposals