Open AccessINTERNATIONAL MARKETING DEVELOPING PUBLISHING BUSINESS / TARPTAUTINIS MARKETINGAS PLĖTOJANT LEIDYBOS VERSLĄ
Author(s) -
Eugenijus Chlivickas,
Laura Leščinskaitė
Publication year - 2015
Publication title -
mokslas - lietuvos ateitis
Language(s) - English
Resource type - Journals
eISSN - 2029-2341
pISSN - 2029-2252
DOI - 10.3846/mla.2015.743
Subject(s) - lithuanian , publishing , political science , european union , business , business administration , international trade , law , philosophy , linguistics
Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions