THE FORMATION OF THE CONCEPT OF KNOWLEDGE POTENCIAL IN NETWORKING SOCIETY / ŽINIŲ POTENCIALO SAMPRATOS FORMAVIMASIS TINKLAVEIKOS VISUOMENĖJE

As the information society is gradually transforming into the knowledge society, it is affecting not only consumer preferences and needs but also the changes in corporate activities. Both corporate performance and potential depend on the ability to evaluate, manage and develop available knowledge. Systematic and purposeful application of knowledge gives advantage to companies, whereas personnel knowledge, ideas and skills serve as an impetus of a successful organisation. The article offers a critical view of the concept of knowledge used by researchers and introduces a new definition, employs a new concept of knowledge potential that combines the knowledge of all types and is based on various analysed knowledge types, and assesses the concept of networking and its importance to knowledge potential