Open AccessDESIGN OF PUBLICITY ACTIVITY FOR SPECIAL PURPOSE AIRLINE / SPECIALIOSIOS PASKIRTIES AVIAKOMPANIJOS REKLAMINĖS KAMPANIJOS MODELIAVIMAS
Author(s) -
Irina Gerasimenko
Publication year - 2014
Publication title -
mokslas - lietuvos ateitis
Language(s) - English
Resource type - Journals
eISSN - 2029-2341
pISSN - 2029-2252
DOI - 10.3846/mla.2014.704
Subject(s) - publicity , aviation , agrarian society , relation (database) , advertising , business , marketing , engineering , geography , computer science , agriculture , archaeology , database , aerospace engineering
The features of publicity activity for special purpose airline are considered in the article. The possible ways of planning of publicity activity for special purpose airline are offered at implementation of agro aviation works. Theoretical bases of advancement of agro aviation works in the agrarian market of Ukraine are presented. The model of planning of advertising is developed in relation to its periodicity