Open AccessINTEGRATED APPROACH TO COMPETITIVE ADVANTAGE / INTEGRUOTASIS POŽIŪRIS Į KONKURENCINĮ PRANAŠUMĄ
Author(s) -
Edita Ragelskaja,
Renata Korsakienė
Publication year - 2011
Publication title -
mokslas - lietuvos ateitis
Language(s) - English
Resource type - Journals
eISSN - 2029-2341
pISSN - 2029-2252
DOI - 10.3846/mla.2011.072
Subject(s) - competitive advantage , competition (biology) , industrial organization , business , globalization , perfect competition , business administration , marketing , psychology , economics , microeconomics , market economy , ecology , biology
Environmental changes and globalization of markets make an impact on intense competition in almost all business sectors. Evolutionary changes influence companies to learn, adequately react, adapt to environmental changes and to change themselves. Such a situation has revealed the problems of competitive advantage of industry companies. Therefore the focus to the factors impacting competitive advantage is seen as timely and relevant. The authors of the paper analyze approaches to competitive advantage and the factors impacting competitive advantage. The integrated model of competitive advantage is proposed in the paper.
Article in Lithuania