Verslumas (Entrepreneurship) kūrybinėse industrijose | Zendy

Jūratė Černevičiūtė | Zendy

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Verslumas (Entrepreneurship) kūrybinėse industrijose

Author(s) -

Jūratė Černevičiūtė

Publication year - 2011

Publication title -

santalka filosofija komunikacija

Language(s) - English

Resource type - Journals

eISSN - 2029-6339

pISSN - 2029-6320

DOI - 10.3846/coactivity.2011.10

Subject(s) - mediation , entrepreneurship , variety (cybernetics) , business , creative industries , marketing , economic geography , public relations , sociology , political science , social science , economics , law , finance , artificial intelligence , computer science

Creative industries topic is closely related to the art markets in a variety of mediation forms. Traditional business entrepreneurship is risk-related activities implementing innovations in markets, and generating economic growth. The creative industry area has plenty of innovation, but its acceptance is more complex because of the cultural world’s participants’ agreements. Cultural world has its own social organization, associated with the mediation (including entrepreneurship) types. The article examines the concept of entrepreneurship in the traditional business and creative industries and types of innovation and mediation (including entrepreneurship). The conclusion is that types of intermediary in creative industries depend on the cultural world’s social organization, and forms of mediation are more heterogeneous than in the traditional business.

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