Open AccessSOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITAL
Author(s) -
Atthaphon Mumi
Publication year - 2022
Publication title -
verslas: teorija ir praktika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 17
eISSN - 1822-4202
pISSN - 1648-0627
DOI - 10.3846/btp.2022.16954
Subject(s) - social media , social capital , business , context (archaeology) , perspective (graphical) , sustainability , social entrepreneurship , marketing , entrepreneurship , public relations , knowledge management , sociology , political science , paleontology , social science , ecology , finance , artificial intelligence , computer science , law , biology