Open AccessEXAMINING THE ROLE OF WORD OF MOUTH IN PURCHASE DECISION: AN INSIGHT FROM FASHION STORE
Author(s) -
Bayu Wiratama,
Angga Pandu Wijaya,
Dorojatun Prihandono,
Andhi Wijayanto,
Usep Suhud
Publication year - 2022
Publication title -
verslas teorija ir praktika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 17
eISSN - 1822-4202
pISSN - 1648-0627
DOI - 10.3846/btp.2022.12554
Subject(s) - word of mouth , advertising , affect (linguistics) , clothing , business , marketing , loyalty , sample (material) , consumer behaviour , psychology , communication , political science , chemistry , chromatography , law
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