
The Analysis of Research on Internet Marketing
Author(s) -
Vida Davidavičienė,
Jolanta Sabaitytė
Publication year - 2014
Publication title -
verslas: teorija ir praktika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 17
eISSN - 1822-4202
pISSN - 1648-0627
DOI - 10.3846/btp.2014.22
Subject(s) - the internet , marketing , business administration , business , psychology , computer science , world wide web
The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of etools and applicable concepts. The growing importance of internet marketing is indicated by a growth in emarkets, an increasing number of new generation consumers, investments of organizations in ebased decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. The article is aimed at analysing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. The article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information