Knowledge and Its Creation – the Case of Introducing Product to the Market | Zendy

Jakub Soviar | Zendy; Anna Závodská | Zendy

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Knowledge and Its Creation – the Case of Introducing Product to the Market

Author(s) -

Jakub Soviar,

Anna Závodská

Publication year - 2011

Publication title -

verslas teorija ir praktika

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.369

H-Index - 17

eISSN - 1822-4202

pISSN - 1648-0627

DOI - 10.3846/btp.2011.37

Subject(s) - product (mathematics) , new product development , product strategy , marketing strategy , business , marketing , product management , knowledge management , computer science , mathematics , geometry

This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the following main chapters: First chapter deals with knowledge management of main relevant definitions and resources. Second chapter deals with characteristics of market and product. Third chapter shows a research method and main results. Fourth chapter, the discussion, shows the main points of created marketing strategy. The last chapter is intended as a conclusion in terms of knowledge use by creating the given marketing strategy

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