Open AccessFORMING A PERCEIVED FRANCHISE VALUE: THEORETICAL INSIGHTS / FRANŠIZĖS SUVOKIAMOS VERTĖS FORMAVIMAS: TEORINĖS ĮŽVALGOS
Author(s) -
Rasa Levickaitė,
Ramojus Reimeris
Publication year - 2011
Publication title -
verslas: teorija ir praktika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.369
H-Index - 17
eISSN - 1822-4202
pISSN - 1648-0627
DOI - 10.3846/btp.2011.09
Subject(s) - franchise , value (mathematics) , meaning (existential) , marketing , lithuanian , business value , service (business) , set (abstract data type) , business , economics , epistemology , microeconomics , computer science , linguistics , philosophy , profit (economics) , programming language , machine learning
The article is based on literature review, theoretical insights and deals with the topic of perceived franchise value. The objective of the paper is – what elements form the franchisee's perceived value in service business (comparing with alternative of own business model). The aim of the paper is to propose systematic value elements in the process of forming a value of a franchise business model perceived by the franchisee. In terms of practical meaning, this article should be relevant to entrepreneurs, company owners, and future entrepreneurs planning to set up their own business, but lacking the managerial experience. The scientific value of the paper is theoretical insights analyzing franchise, which has not been thoroughly analyzed in the Lithuanian academic society, and the formation of a perceived franchise value, which has not been analyzed at all. This is the second of three authors' articles of franchise series