Open AccessMARKETING EFFECTIVENESS EVALUATION POSSIBILITIES AND CHALLENGES FOR BUSINESS: A BIBLIOMETRIC ANALYSIS
Author(s) -
Ilona Skačkauskienė,
Julija Nekrošienė
Publication year - 2022
Publication title -
deleted journal
Language(s) - English
Resource type - Conference proceedings
DOI - 10.3846/bm.2022.836
Subject(s) - marketing research , quantitative marketing research , marketing strategy , marketing , marketing management , marketing effectiveness , order (exchange) , computer science , measure (data warehouse) , business marketing , management science , business , knowledge management , engineering , data mining , finance
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