Open AccessMARKETING EFFECTIVENESS EVALUATION POSSIBILITIES AND CHALLENGES FOR BUSINESS: A BIBLIOMETRIC ANALYSIS
Author(s) -
Ilona Skačkauskienė,
Julija Nekrošienė
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.3846/bm.2022.836
Subject(s) - marketing research , quantitative marketing research , marketing , marketing strategy , marketing management , order (exchange) , marketing effectiveness , measure (data warehouse) , marketing science , business marketing , computer science , business , management science , knowledge management , relationship marketing , engineering , finance , database