THE ANALYSIS OF MASCULINITY IN ADVERTISING: A QUALITATIVE STUDY BASED ON CONSUMER ENGAGEMENT IN DIGITAL ENVIRONMENT | Zendy

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THE ANALYSIS OF MASCULINITY IN ADVERTISING: A QUALITATIVE STUDY BASED ON CONSUMER ENGAGEMENT IN DIGITAL ENVIRONMENT

Author(s) -

Toms Kreicbergs,

Deniss Ščeulovs

Publication year - 2022

Publication title -

deleted journal

Language(s) - English

Resource type - Conference proceedings

DOI - 10.3846/bm.2022.786

Subject(s) - masculinity , advertising , perception , product (mathematics) , psychology , qualitative research , qualitative analysis , sociology , business , social science , geometry , mathematics , neuroscience , psychoanalysis

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