Open AccessTHE ANALYSIS OF MASCULINITY IN ADVERTISING: A QUALITATIVE STUDY BASED ON CONSUMER ENGAGEMENT IN DIGITAL ENVIRONMENT
Author(s) -
Toms Kreicbergs,
Deniss Ščeulovs
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.3846/bm.2022.786
Subject(s) - masculinity , advertising , perception , product (mathematics) , psychology , qualitative research , qualitative analysis , sociology , business , social science , geometry , mathematics , neuroscience , psychoanalysis