Open AccessHOW LOYAL ARE ONLINE STORE CUSTOMERS: A META ANALYSIS OF E-LOYALTY
Author(s) -
Vytautas Dikčius,
Karina Adomavičiūtė,
Sigita Kiršė,
Ignas Zimaitis
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.3846/bm.2022.712
Subject(s) - conceptualization , loyalty , loyalty business model , meta analysis , advertising , scientific literature , the internet , marketing , psychology , business , computer science , world wide web , service (business) , medicine , paleontology , artificial intelligence , service quality , biology