Open AccessMANUFACTURING STRATEGIES AND CHOICES IN CULTURAL CONTEXTS
Author(s) -
Ruth Alas,
Ants Kraus,
Katrin Niglas
Publication year - 2009
Publication title -
journal of business economics and management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.485
H-Index - 37
eISSN - 1611-1699
pISSN - 2029-4433
DOI - 10.3846/1611-1699.2009.10.279-289
Subject(s) - globe , assertiveness , context (archaeology) , uncertainty avoidance , hofstede's cultural dimensions theory , empirical research , production (economics) , cultural diversity , power (physics) , business , marketing , sociology , economics , psychology , social psychology , individualism , microeconomics , mathematics , geography , physics , archaeology , quantum mechanics , neuroscience , anthropology , market economy , collectivism , statistics
Although any firm operates in a local environment, which includes specific economic, social and cultural contexts, there is still a lack of studies connecting culture and values with operations strategies and practices. This paper attempts to explore a look at how cultural dimensions are connected with manufacturing strategies and choices. The current article is based on data from the International Manufacturing Strategy Survey (IMSS) project and the GLOBE study. Advanced mass production is more common to countries with high assertiveness, power distance and uncertainty avoidance. The model of manufacturing strategies and choices in cultural context is developed based on empirical results of the study.