Open AccessInternational Region as a Brand Origin: Conceptualization and Review
Author(s) -
Eugenijus Chlivickas,
Rasa Smaliukienė
Publication year - 2009
Publication title -
journal of business economics and management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.485
H-Index - 37
eISSN - 1611-1699
pISSN - 2029-4433
DOI - 10.3846/1611-1699.2009.10.141-148
Subject(s) - conceptualization , brand equity , publication , brand management , marketing , cognition , brand awareness , business , advertising , country of origin , relation (database) , baltic sea , economic geography , psychology , economics , computer science , oceanography , artificial intelligence , neuroscience , geology , database