Open AccessTHE ANALYSIS OF CONSTRUCTION COMPANIES DIVERSIFICATION ALTERNATIVES
Author(s) -
Jonas Šaparauskas,
Tatjana Vilutienė
Publication year - 2005
Publication title -
technological and economic development of economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.634
H-Index - 47
eISSN - 2029-4921
pISSN - 2029-4913
DOI - 10.3846/13928619.2005.9637713
Subject(s) - diversification (marketing strategy) , business , industrial organization , production (economics) , order (exchange) , variety (cybernetics) , marketing , economics , microeconomics , finance , mathematics , statistics
The authors of the paper had analyzed the variety of services, geographical markets, types of objects under implementation and other ratios of activities of seven biggest Lithuanian construction companies in order to determine the optimal level of diversification of construction products, geographical markets and the number of construction related services. The results of the research have shown that it is purposeful to diversify company's activities not only by the type of activities, but also by geographical markets and the purpose of construction production. The combinations of different types of difersification influence the level of turnover growth and the change of over ratios which reflect the efficiency of construction company. As a result the optimal variants of diversification by the type of activities, by the type of construction production and geographical markets were proposed.