Open AccessASSESSMENT OF STRATEGIC DEVELOPMENT OPPORTUNITIES IN THE REGIONAL TELECOMMUNICATION SERVICES MARKET
Author(s) -
Надежда Викторовна Кондрашова,
Kira N. Vasilieva
Publication year - 2021
Publication title -
naučnye trudy volʹnogo èkonomičeskogo obŝestva rossii
Language(s) - English
Resource type - Journals
ISSN - 2072-2060
DOI - 10.38197/2072-2060-2021-230-4-346-355
Subject(s) - swot analysis , consolidation (business) , business , telecommunications , strategic development , database transaction , market development , competitive advantage , industrial organization , strategic planning , marketing , computer science , market economy , economics , business administration , accounting , programming language
The material of the article is devoted to the study of the potential opportunities for a company to enter the regional telecommunications market. The authors believe that the development strategy should be based on the formation of competitive advantages. T2 Mobile was an example of the implementation of the development strategy. After the transaction of consolidation of Rostelecom and T2 Mobile, it is planned to enter the markets of Sevastopol and Crimea. To assess the factors of the external and internal environment of the Tele2 organization in the developing market, PESTEL analysis and SWOT analysis were used.