Open AccessHarga, Lokasi dan Kualitas Pelayanan Penentu Minat Beli Konsumen
Author(s) -
Halimatus Sa’diyah
Publication year - 2021
Publication title -
implementasi manajemen and kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2776-8554
DOI - 10.38156/imka.v1i2.77
Subject(s) - business , service (business) , quality (philosophy) , sample (material) , service quality , marketing , advertising , philosophy , chemistry , epistemology , chromatography
The purpose of this study was to describe and determine the effect of price, location and service quality on consumer buying interest in the BUMDesa Pengalangan Menganti Gresik business market. The sample used was 60 respondents with a questionnaire data instrument. The analysis used is multiple linear regression analysis. The results showed that the price partially had no effect on consumer buying interest in the BUMDesa Penganti Gresik Business Market, the location partially had a significant positive effect on consumer buying interest in the BUMDesa Pengalangan Business Market and the service quality partially had a significant positive effect on consumer buying interest. at the BUMDesa Penganti Gresik Business Market. Simultaneously, price, location and service quality have a significant positive effect on consumer buying interest in the Penganti Gresik BUMDesa Business Market.