
Analysis of the Effect of Green Marketing and Environmental Knowledge on Purchase Intentions Mediated by Brand Image
Author(s) -
Achmad Syauqi Ilal JINAN,
Surachman Surachman,
Djumahir Djumahir
Publication year - 2022
Publication title -
international journal of environmental, sustainability and social science
Language(s) - English
Resource type - Journals
eISSN - 2721-0871
pISSN - 2720-9644
DOI - 10.38142/ijesss.v3i1.157
Subject(s) - green marketing , business , brand image , marketing , environmental pollution , advertising , sample (material) , brand awareness , brand extension , geography , environmental protection , chemistry , chromatography