Open AccessImplications of cultural awareness in transport - Comparative study of halal food supply chain in Hong Kong and Romania
Author(s) -
Yuiyip Lau,
Cristina Dragomir
Publication year - 2018
Publication title -
annals
Language(s) - English
Resource type - Journals
ISSN - 2067-0427
DOI - 10.38130/cmu.2067.100/42/22
Subject(s) - business , supply chain , food supply , marketing , population , commerce , agricultural economics , economics , medicine , environmental health
Cultural awareness in logistics is a domain insufficiently researched, though its role is significant in establishing and developing various business opportunities. A Halal food supply chain has emerged in the 21st century to serve a growing population of devout Muslims. In Hong Kong and Romania, the Halal food supply chain is at an introductory stage and has received minimal attention from governmental bodies and academic institutions. This paper investigates the competitive business environment and identifies key factors to strengthen the role of Hong Kong and Romania as a Halal food supply chain hub in the Asian and European regions respectively.