Open AccessAnalysis of Brand Awareness, Customer Satisfaction and Perceived Quality on the Brand Loyalty in the Bottled Water Consumer (AMDK) SINARMAS PRISTINE Brand
Author(s) -
Christiana Fransiska Sembiring,
Fachry Rendy Pradika,
Irham Abdul Azis,
Nurhadi Nurhadi
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20jun779
Subject(s) - business , advertising , brand awareness , brand loyalty , marketing , population , customer satisfaction , product (mathematics) , bottled water , loyalty business model , quality (philosophy) , consumer awareness , service quality , engineering , mathematics , medicine , environmental health , philosophy , geometry , epistemology , environmental engineering , service (business)
Pristine is a new product that puts the target market from premium to premium consumer mess smaller than regular AMDK products. Pristine pH 8 + that can neutralize acid effluent bodies. This research focuses on analyzing brand awareness, customer Satisfaction and perceived quality against the brand loyalty of bottled water consumers in the package (AMDK) SINARMAS Pristine brand. The type of research used in this study is descriptive research using quantitative methods. The population in this research is the community in Jakarta and its surroundings with samples taken as many as 66 respondents. The collection of data on this research uses questionnaires distributed to respondents using incidental sampling techniques. The results of this study showed that Simultaneous analysis results showed that the variables of brand awareness, customer satisfaction, and perceived quality have a significant effect on the brand loyalty consumer AMDK brand Pristine