Open AccessEffect of Business Performance and Working Culture on Consumer Buying Decisions During Pandemic Covid-19
Author(s) -
Nur Aini Anisa,
Setyo Riyanto
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20jun485
Subject(s) - pandemic , statistic , purchasing , purchasing decision , business , covid-19 , descriptive statistics , marketing , statistics , mathematics , medicine , disease , pathology , infectious disease (medical specialty)
This research aims to analyze the impact of business performance and working culture on small Micro Units (MSME) on the decision of consumer purchasing in the middle of pandemic Covid-19, which is happening today. The condition of Pandemic Covid19 is very influential on the economy in Indonesia in every sector of business is no exception to existing MSME. This research was conducted by spreading a questionnaire of 122 respondents. The study uses a descriptive method and quantitative approach; the data obtained is analyzed using multiple linear regression methods with the SPSS Statistic 25 application. The results of this research showed that the influence of business performance and working culture in MSME has a significant influence on the decision of consumer purchase in the middle of pandemic Covid-19.