Open AccessStrategy to Develop Reputation in Green Building in Indonesia
Author(s) -
Taty Romauli,
Prof. Dr. Tri Widyastuti,
Fahrudddin Salim
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20aug806
Subject(s) - reputation , competitive advantage , business , quality (philosophy) , service quality , service (business) , marketing , structural equation modeling , industrial organization , computer science , social science , philosophy , epistemology , machine learning , sociology
Previous studies had examined The Green Building in Indonesia, but none have discussed more thoroughly the relationship between competitive advantage, service quality, company performance, and implications for the company reputation. The purpose of this study is to get a clearer picture of how the Green Building’s competitive advantage together with the excellent service quality provided by the Green Building can improve the performance, and the final result is how the company's reputation is formed. This research was conducted with quantitative techniques by involving 30 building managers of the Green Building in Jakarta. To analyze the relationship between variables, this study used Structural Equation Model approached with SmartPLS. The result of this research is the company’s competitive advantage will have a small effect on the company performance, and company reputation if the service quality provided is not excellent.