Open AccessInfluence of Application Readiness,Trust and E-Service Quality Against Purchase Interest in E-Commerce Xin Jabodetabek
Author(s) -
Yendry Saputra,
Dipa Mulia
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20aug397
Subject(s) - structural equation modeling , nonprobability sampling , service quality , affect (linguistics) , e commerce , quality (philosophy) , service (business) , sampling (signal processing) , business , computer science , psychology , marketing , statistics , mathematics , world wide web , telecommunications , population , philosophy , demography , communication , epistemology , sociology , detector
The purpose of this research is to know and analyze how much influence the variable Application Readiness (Perceived Ease of Use and Perceived Usefulness), Trust and E-Service Quality to Purchase Interest in E-commerce X in Jabodetabek. This study used a purposive sampling method with a Hair theory formula amounting to 160 respondents. The data analysis technique used is a Structural equation Modeling (SEM) equation technique using the AMOS version 22 application. The results showed that the Application Readiness, trust, and E-Service Quality significantly affect the Purchase Interest, E-Service Quality has the biggest and most significant contribution to online Purchase Interest.