Open AccessAn Economic Analysis of Marketing of Onion (allium cepa) in Mahabubnagar District of Telangana
Author(s) -
Munasu vikas,
Ramchandra
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20aug390
Subject(s) - rupee , marketing channel , multistage sampling , allium , marketing , business , state (computer science) , statistical analysis , agricultural science , mathematics , statistics , horticulture , biology , finance , algorithm , exchange rate
The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.