Open AccessThe Effect of Service Quality, Promotion on the Purchase Decision Guna Bhakti Credit and the Impact of the Service Government Employee (PNS) DKI
Author(s) -
Asep Zaenuddin,
Baruna Hadibrata
Publication year - 2020
Publication title -
international journal of innovative science and research technology
Language(s) - English
Resource type - Journals
ISSN - 2456-2165
DOI - 10.38124/ijisrt20aug260
Subject(s) - lisrel , business , service quality , promotion (chess) , marketing , loyalty business model , service (business) , purchasing , sample (material) , loyalty , quality (philosophy) , government (linguistics) , structural equation modeling , computer science , philosophy , chemistry , epistemology , chromatography , machine learning , politics , political science , law , linguistics
This study aims to determine the effect of service quality, promotion on the decision to purchase credit for devotion (kgb) by pnsdki and its impact on the loyalty of pnsdki customers in rawamangun branches. This study uses a quantitative method and the sample is 189. The customers are civil servants credit for the service of Rawamangun branch. by using the convenience sampling method and the data obtained were analyzed using the SEM-LISREL application.The results of this study indicate that the t test has a significant effect between service quality on purchasing decisions, promotions on purchasing decisions, purchasing decisions on customer loyalty, service quality on customer loyalty, promotions on customer loyalty