Open AccessStrategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan
Author(s) -
Maula Nasrifah,
Kamilah Rihadatul Aisya
Publication year - 2021
Publication title -
jurnal manajemen bisnis/jurnal manajemen and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2685-9823
pISSN - 1829-8486
DOI - 10.38043/jmb.v18i3.3191
Subject(s) - loyalty , loyalty business model , business , business administration , computer science , marketing , service quality , service (business)
This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.