Open AccessTerritorial marketing and brand building of city: the meaning and definition of marketing?
Author(s) -
Andrzej Mirski
Publication year - 2015
Publication title -
european humanities studies
Language(s) - English
Resource type - Journals
ISSN - 2413-9025
DOI - 10.38014/ehs-ss.2015.4.15
Subject(s) - marketing , meaning (existential) , city marketing , business , marketing mix , marketing management , advertising , sociology , political science , psychology , tourism , law , psychotherapist
The article is devoted to education and practice illustrate a new trend in marketing - the territorial marketing. Presents its elements, components, methods of implementation. This article is discussed the issue of city branding and takozh on the principles and technologies, based on which it can be done.